Recycle Week graphic

Inspiring action since 2004, Recycle Week is the nation’s biggest annual celebration of recycling, delivered by Recycle Now.

This year, Recycle Week takes place from 14 to 20 September and is showing people how their recycling truly makes a difference, and that it is worth doing properly. Nuneaton and Bedworth is proud to support the campaign.

Each year, billions of items that could be recycled are put in the wrong bins around the UK. Each item that is recycled correctly helps save energy and keeps valuable materials in circulation to be used again and again.

To help bring this to life, the Recycle Week campaign stars a cast of recyclable characters, whose stories show how valuable they are, and why they’re worth rescuing from the rubbish.

You will be seeing these characters pop up over our social channels throughout the week.

The lineup includes:

  • Shampers the shampoo bottle – who can be recycled into a plastic garden chair
  • Rolly the toilet roll tube – who can be turned into a notebook
  • Deo the aerosol – who could become part of a bike
  • Minty the toothpaste tube – who can be recycled into another toothpaste tube
  • Trigger the cleaning spray bottle – who can be recycled again into a new spray bottle
  • Yogi the yoghurt pot – who can come back as another yoghurt pot
  • Ally the kitchen foil – who can be recycled into part of a car engine

Cllr Shane Coates-Jarman, Portfolio Holder for Planning, Enforcement and Public Service, said:

"Nuneaton and Bedworth Borough Council is happy to help raise awareness of the items that are wrongly placed in the waste bin that could be rescued and recycled.

"It is very important residents know what can and cannot be recycled, and the handy “Recycle Right Guide” can be used to assist this.”

Catherine David, CEO of WRAP, said:

"Recycling is one of the easiest ways we can all help to divert millions of tonnes of waste from landfill and incineration, conserve scarce natural resources and cut carbon emissions.

"Each year millions of shampoo bottles, aluminium foil, toothpaste tubes and other recycling are binned when they could be recycled, so this Recycle Week we're asking people to be a hero at home and rescue more recycling.

"Together with local authorities and communities, we’re making it easier to keep these valuable materials in use and give our recycling a second life."

To download your handy Recycle Right Guide and for further information, visit our dedicated why recycle webpage.

Published: 10 September 2026