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Nuneaton and Bedworth welcomes breastfeeding

Published on Friday, 4th August 2017

This week we’re celebrating World Breastfeeding Week by highlighting our work with health partners across the county for the Warwickshire Welcomes Breastfeeding initiative.

Throughout this year, staff from NBBC’s Business Regulation and Support Team have been visiting the food and drink premises that mums with babies like to frequent, to encourage them to join the scheme.

The scheme aims to improve the support available to mothers to exercise their right to breastfeed their babies in public places and proactively encourages local businesses to welcome mums with babies into their venues.  It is hoped that it will help to overcome some of the barriers that mums face when choosing to breastfeed and improve breastfeeding rates in the Borough.

Across Warwickshire, when questioned, breastfeeding mothers reported that they have been on the receiving end of unsupportive comments or behaviour while breastfeeding in a public place.  Whilst most places assume a relaxed attitude, women do not necessarily know this. It is also important to note that the 2010 Equality Act has made it illegal for anyone to ask a breastfeeding mother to leave a public place such as a café, shop or public transport.

Businesses are being asked to support the scheme by displaying the breastfeeding welcome signs to inform mothers that they are welcome to feed on the premises. Businesses can potentially benefit from inclusion in the scheme and increase business by:

  • becoming part of a nationwide positive health campaign
  • welcoming breastfeeding mothers encourages customer satisfaction and loyalty
  • word-of mouth recommendations between mothers and families
  • inclusion on Council and NHS websites and the information which is distributed to new mothers by Midwives, Health Visiting teams and Children’s Centre staff

It is accepted that breastfeeding benefits both babies and mothers. Experts strongly recommend that babies be fed exclusively on breast milk for the first six months of their life. Breast milk has both short and long term health benefits for babies, reducing the rates of:

  • Ear, Respiratory and Urinary Tract Infections
  • Gastroenteritis
  • Asthma and Eczema
  • Diabetes
  • Obesity
  • Sudden infant death in babies.

In mothers, there is a reduction in the risk of developing breast and ovarian cancers and osteoporosis.

Mary Macdonald, Breast Feeding Coordinator at South Warwickshire NHS Foundation Trust said:

“One of the hardest things for mothers to do is feed their baby in public and we know that this is often given as the reason for changing to bottle feeding.  I welcome the Council’s participation in supporting the scheme which is going to go a long way to support mothers to continue breastfeeding and hopefully give mothers the confidence they need to breastfeed in a public place. Health Visitors and midwives locally will then distribute the information to mothers and families.”

 

Cllr Barry Longden, portfolio holder for Health and Environment said:

“NBBC is pleased to be supporting this initiative and World Breastfeeding Week. We’re encouraging local businesses to participate by making breastfeeding mothers welcome and at the same time enhancing their own reputation for providing a friendly, supportive environment for their customers.

“Plans are being made to include a list of participating premises on the Council’s website so that breastfeeding mothers can visit our towns and be assured that there will be somewhere they can breastfeed in comfort.”

If you run a business and wish to join the scheme and receive your window or wall sticker, please contact the Food Safety Team on 02476 376401 or email: foodteam@nuneatonandbedworth.gov.uk

 

Staff have a programme of visits scheduled to discuss the scheme with businesses. Premises already signed up and supporting the scheme include:

Crows nest

Crowhill Rd, Nuneaton

 

Middlemarch Farm

St Davids Way

Bedworth

Molly's Coffee House

2a Market Place

Nuneaton

McDonalds

Queens Road

Nuneaton

The Village Pantry

4 George Street

Nuneaton

The Jailhouse

Chapel Street

Nuneaton

The Acorn

Camborne Drive

Nuneaton

Café Nero

Queens Road

Nuneaton

Costa Coffee

Ropewalk

Nuneaton

Frames Grill

Bus Station

Nuneaton

Tea & Chat

Chapel Street

Nuneaton

Leonardo's

 Newdegate Street

Nuneaton

Bermuda Adventure

St Davids Way

Nuneaton

Playpit

Freer Street

Nuneaton

Subway

Unit 3 St Davids Way

Nuneaton

Mayors Café

Rye Piece Ringway

Nuneaton

'The Green' Tea Room

19 Abbey Green

Nuneaton

Compass Catering Franchise

Newtown Road

Nuneaton

Debenhams Cafe

5 Bridge Street

Nuneaton

Café Pausa

Regent Street

Bulkington

The Newdigate Arms

Newdigate Road

Bedworth

McDonald's

St Davids Way

Nuneaton

Pingles Cafe

Avenue Road

Nuneaton

KFC

St Davids Way

Nuneaton

Rhubard & Mustard

Chilvers Coton Craft Centre

Nuneaton