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Former Co-op gets contemporary makeover as LUXURY fashion retailer – LABEL moves in

Published on Friday, 2nd October 2020

Shop front - Label

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Bringing Luxury Fashion & Designer brands to Nuneaton town centre, the independent retailer, formerly based at Dugdale Street, is settling into its new premises within the footprint of the former Co-op building on Queens Road. 

A LABEL spokesperson said:

 “We are very happy to have been able to work closely with NBBC and who understood our vision to create a beautiful space for Luxury Fashion, the store is designed with every detail taken into consideration, finishes include polished concrete floors and Italian microcement finish to the walls as well as custom bespoke furniture and art inspired fixtures.

“LABEL has been established as a designer store in Nuneaton since 1995, but in the past few years the focus has changed to turning LABEL into a higher level of ‘Luxury Fashion’, we work with some of the biggest & most exclusive fashion houses in the world such as Moncler, Fendi, Givenchy, Dolce & Gabbana, Versace and more, and have acquired even more amazing brands for the upcoming seasons ahead.

“The new store has seen customers coming to Nuneaton from far and wide, which was always our intention. Including TV personalities, professional athletes and UK chart musicians, we are certainly creating a great following which can only be good for our town. Plus, since re-locating we have created a further 5 new job opportunities. 

“We feel proud to be the first store to open and be the face of the new up and coming project in Nuneaton town centre around the old Co-op scheme. It has been a testing time for us all globally with Covid-19, but a great positive for our town to have a beautiful boutique with so many International brands available on our doorstep.”

Part of the Transforming Nuneaton programme, the acquisition of the former Co-op Department store by Nuneaton and Bedworth Borough Council was conducted in January 2019, with Warwickshire County Council contributing to the cost.

Much work has since gone into preserving the classic Art Deco features as well as regenerating the physically and economically obsolete parts of the building. The brand new, contemporary LABEL premises looks stunning set against its Art Deco backdrop.

With the recent award of £900,000 from the Coventry and Warwickshire Local Enterprise Partnership (CWLEP), the former Co-op building will soon see another round of regeneration take place, this time to the upper floors, where office/workshop space will be created to accommodate new and innovative businesses.

Cllr Julie Jackson, Leader of Nuneaton and Bedworth Borough Council said:

“It is great to see the Co-op building breathe a new lease of life with this contemporary unit. The introduction of LABEL comes at a crucial time and will no doubt help attract visitors and boost the economy of the town centre. I’m also hoping the move will help to kick-start interest in the Co-op regeneration by showing what a fantastic base the premises is for new businesses.”

Cllr Izzi Seccombe, Leader of Warwickshire County Council said: 

“This news comes at such an important and significant time. With the retail market being so badly hit due to the Covid pandemic, and concerns for employment, it is great to hear of the additional jobs that this has created. The high end fashion offer is very much in keeping with our vision for Nuneaton’s town centre and will project a strong, positive image for the transformation scheme.”

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