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Apply for advertisement consent

Under the Town and Country Planning (Control of Advertisements) Regulations 2007, many outdoor advertisements require express consent from us before they can be lawfully displayed.

Further information is also available in a guide for advertisers on what needs consent and when applicants need to apply.

How to apply for consent

Apply online through the national Planning Portal and all your details will come directly through to us.

Fees for advertisement application

Regulation 9 of the Town and Country Planning (Fees for Applications and Deemed Applications) Regulations 1983 requires a fee to be paid to the council with the advertisement application.  The fee is related to each site on which it is proposed to display one or more advertisements.  The appropriate fee for the following categories of advertisement is:-

  • advertisement displayed on business premises - £132
  • advance signs, directing people to business premises in the locality - £132
  • all other types of advertisement - £462

Period of consent

Normally the maximum period for which the council will grant consent is 5 years, but they have discretion to grant consent for a longer period. If consent is required for a specific period of more or less than 5 years, this requirement should be stated in reply to the appropriate question on the form.

Owner's consent

It is a condition of every consent granted by or under the Regulations that, before displaying the advertisement for which consent is given, the permission of the owner of the land or other person entitled to grant permission shall be obtained.

Other consents

A grant of consent under the Town and Country Planning (Control of Advertisements) Regulations 2007 does not rank as consent which may be required for any other purpose eg listed building consent where the advertisement is to be displayed on any listed building.

Complaints about illegal advertisements

Adverts that do not comply with the advertising regulations can be unsightly and can cause a proliferation of illegal advertising. They are also unfair to businesses who do comply with the advertising regulations.
It is an offence not to comply with the Town and Country (Control of Advertisements) (England) Regulations 2007 and courts can fine offenders up to £2,500 per offence.  Complaints about illegal advertising are handled by the Environmental Protection team.

Last updated Friday, 24th March 2023

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